The key is in the information If there is a key point to improve our lead-to-customer conversion rate, it is undoubtedly the informa
The basis of this article is therefore the importance of having specific information about our leads in order to nurture them correctly during the purchasing process and ensure that those who reach the end are potential customers.
With the techniques we are going to see below, we will be able to improve the quality of the leads generated to increase the percentage of sales of our sales department. And even though it is possible to reduce the total number of leads generated, the completion of sales will certainly be higher. ivacy and Cookies Policy .
5 actions to take to improve the quality of lead capture 1. Define the buyer persona well One of the keys to inbound marketing is to clearly define who our buyer persona is in order to know how we should treat them and reach them.
It is not enough to know their sex, age or social class. It is necessary to take the necessary time and carry out an in-depth analysis to really get to know our ideal client.
2. Know well the characteristics of those people who convert to clients, as well as the reasons for the leads that do not.
Only by knowing our buyer persona will we be able to understand their concerns and, in this way, provide them with information solutions that meet their needs. So don't worry about "wasting" the necessary time on this point, because in the long run you will surely appreciate it.
This point, which is closely related to the previous point, consists of continuing to obtain information about our buyer persona or ideal client. To do this, we can draw on the information held by the sales department.
Thanks to the sales department, we will be able to learn some more specific features of all those leads that have finally become sales, in order to better define their common characteristics.
Another good idea to improve the information gathering of our buyer persona is to speak with the customer service department (if there is one within the company). They also have a lot of information about the current needs of customers and we can use it to anticipate their questions and give them the information they ask for in advance.
3. and incorporate them into our forms At the end of the lead capture process, that is, right in the final step before providing the generated lead to the sales department, the collection of information about it must be as precise as possible.
A good technique for categorizing the leads that line data are generated is by incorporating new fields in the commercial request form. This, which may seem counterproductive at first, can cause the absolute volume of leads to decrease, but surely those who fill out the request form are actually more interested. In addition, this way the sales | 
