This example shows ’em speaking to their elevated features: One block of text talks about “next-gen electronic bikes” with “high-tech smart features.” Another mentions “automatic electronic gear shifting” and “anti-theft tech.”  Google users who the product is for—folks who care about quality and are willing to pay for it. Elevate your copywriting, from first click to conversion Like we said, writing copy for Google Ads is a combination of art and science.

If great copy were purely algorithmic, everyone would  Denmark WhatsApp Number Data be rich by now. Follow as many of the best practices above as you can, but don’t forget the reason we’re here: potential customers. We’re always talking to people. The final thing you should do before launching any new Google Ads campaign is give your copy a gut-check: Does this offer sound appealing? Is this just a bunch of keywords? Would I click on this? That extends to your landing page, too.

When you know how to write compelling, grabby, persuasive content for your whole campaign—that’s when selling your product or service gets a whole lot easier. Landing Page Copywriting default author image About Michelle Morgan Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 8 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social.