After a comprehensive localization process

After a comprehensive localization process of site content and visual identity elements, our redesigned global website came to life in early 2021. Those experiences brought lessons that we hope to share with you on how to plan, execute and monitor a new website. You too can avoid a traumatic change by following these website migration ideas: Planning: paving the way for a smooth transition. Execution: configuration of redirects and tests for launch. Post-launch: Act quickly to fix errors. Analysis: Monitoring performance metrics to know if your migration was successful. 1. Planning Phase: Pave the way for a smooth transition Each migration project can be complex, but building a detailed strategy is key to avoiding complications.

Consider some of these factors Telegram Number Data during the planning phase. Change CMS platform? Align the CMS with your brand resources. ADVERTISEMENT When considering your future CMS, it is essential that the platform be consistent and flexible with your brand's unique assets. Make sure your future CMS makes it easy to: implement new content: Some CMS software has rigid structures that limit the addition of features that can expand your brand's content creation process. Try tools that offer multiple themes and design templates that don't require a lot of time to implement. structure them: the chosen platform should also offer intuitive resources or building blocks to structure the content of a page.




This will allow search engines and users to read it easily. Learning: Your team should be familiar with the new CMS platform you are implementing to avoid errors and a drop in productivity. Change URL/Domain Structure? Know the differences between subdomains and subdirectories. The architecture of your website has a strong influence on the search engine crawling process . The precise selection of subdomain vs. A subdirectory structure allows search engines to understand the correlations between pages and the importance they have within the domain. By providing a solid domain/URL architecture, you ensure that Google crawlers have no problem finding the pages you want to index and ranking them in the SERPs .