Also keep your registration on Google My Business updated, with all possible information, such as location, opening hours, among others that may be questioned by the researcher. People who use smartphones are more likely to buy from stores that provide geolocated information. According to internal Google data from April 2016, almost a third of all mobile searches are location-related. Therefore, do not leave aside opportunities related to local searches, as consumers use terms such as “restaurant near me”, “nearby pharmacies open”, “closest gas station” to discover places of interest around them, take advantage of it! If your business is local, optimize your website for voice searches .
They are already a reality and represent 20% of the total searches made on Google and are commonly used when the searcher is alone, driving and looking for something nearby. People Middle East Mobile Number List with smartphones - Results with search marketing People who use smartphones are more likely to buy from stores that provide geolocated information.sales directly through mobile devices. Of course they happen, however, not for every type of business. Some products/services will have difficulty achieving sales through smartphones, but it is important to understand the functions that the devices have indirectly with sales.
Take advantage of consumer micro-moments to nourish them with relevant content until the final stage of the consumer journey. Impulsiveness, immediacy, lack of patience, lack of time, gratification, among many, many others, are common human behaviors that, when awakened by accurate information through phones that act as pocket supercomputers, can lead to encounter, understanding, learning and purchasing whenever there is a need. Don't just stay on Google You also need to be on other search engines and channels, without depending on a single traffic acquisition channel, as a good marketing strategy is not made solely on search engines. |