From the outset we were sure of
But it’s also important to list what you don’t want. one thing: we were not going to change Plezi’s colours. Over the years, the blue of the logo had been replaced by a darker blue, like on our e-books or Plezi Day visuals. We are keeping these colours that really reflect Plezi’s blend of professionalism and fun.Incidentally, this also means we don’t have to repaint [url=https://dbtodata.com/phone-number-data/]Phone Number Data[/url] the walls in our new office! For the logo, we almost succumbed to the allure of clean logos with simple lowercase typography, like Facebook and 80% of start-ups. Lowercase lettering pulls you down with the p, so this proposal was rejected: proposition de logo Plezi It was when the various different logo options were presented to.
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The whole team that we became sure of certain things: The handwritten style is our own and reflects our human side. It is rounded, seamless and dynamic, looking skyward. We wanted the name of the company to be able to work without the logotype / icon. The tornado was chosen for its dynamism and its reference to the sales funnel. After several meetings we had a result: change in the continuity.
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